SkiUnion.com is at the heart of the most exciting and buoyant scene in Skiing today: Freeride and Freestyle.

With a growing youth demographic, SkiUnion will offer users a non-traditional ski experience that opens the door to everyone interested in the sport. Skiiers of all levels – from the aspirational to the fanatical, the twice-yearly participator to the seasoned pro – will finally be able to absorb themselves in the energy of the European scene.

The sites core brand values will reflect the sport itself. With inspirational imagery, practical advice and informative reviews, it will have something to offer skiers of all ages and abilities, making it the most inclusive ski site on the web. While many ski sites reflect a kind of ‘exclusive club’ mentality, SkiUnion will support the growth in the sport for skiers of all levels.

As a sister site to Europe’s biggest action sports utility platform, MPORA.com, SkiUnion launches for the 09/10 season supported by the latest – and best – video and photo content on the web. SkiUnion will harness the interest of the MPORA community, allowing it to build a strong user base by utilizing some of the best ski content on the web. SkiUnion will also be promoted alongside Factory Media’s network of 13 core sites, including Coolermag.com; adrenalintrip.net and whitelines.com.