Patagonia have recently announced that they’ve snapped up skiing’s jack of all trades Kye Petersen and fellow multidisciplined skier Braden ‘Pep’ Fujas to become Patagonia Embassadors.
“We’re excited to welcome Pep and Kye to the Patagonia family,” says Josh Nielsen, Patagonia’s Global Category Marketer for snow sports, “Both athletes embody the values and direction of Patagonia Snow and we look forward to working with them closely as we continue to build and evolve our technical product range to meet their needs and the needs of the core end user.”
“I think my skiing style fits with the brand as I’m often exploring new mountains by foot and finding myself deep in the backcountry of remote and pristine mountain ranges,” continues Petersen. “I’m also spending long days in the mountains in all kinds of conditions and putting my gear through rigorous testing. I’m super stoked to start a collaboration and help each other continue to get better in what we are doing!”
Fujas, a ski film icon regarded for his innovative approach to skiing and distinct style says, “Part of the reason I joined Patagonia is that they practice exactly what they preach. The company philosophy isn’t just a moniker or marketing scheme; it’s a way of life that is lived by each and every employee, one which is mindful of their impact on the natural world from creation and design to production and distribution.”
“Patagonia has the highest quality products and they take pride in every garment they make,” continues Fujas. “I know with Patagonia that they have so much experience and have made quality gear for so long that I will be able to perform without having to think about being cold or wet or uncomfortable.”