Sometimes there’s nothing better than to watch a blatant advert for a brand. That may have been a little sarcastic but marketing people are getting smarter and more entertaining these days so I shouldn’t complain too much!
Here’s a great edit from the guys at Peak Performance as they feature Kevin Rolland and his thoughts on pipe riding at the most recent Winter X Games. There’s a few more videos out that I’ll be sure to post up but for your benefit, here are the dates:

The Style Council – Featuring Henrik Windstedt (21st of September)
The Perfect Run – Featuring Kevin Rolland (5th of October)
The Adventurer – Featuring Dave Treadway (17th of October)
Pushing Boundries – Featuring Henrik Windstedt (7th of November)
The Common Thread – Featuring Peak Performance Ski Team (21st of November)

http://www.youtube.com/watch?v=uPmX4p4TNiw