Nipwitz videoblog project started in the winter season 2009–2010 with four short movies. We did not like the way ski movie industry followed the same pattern year after year making the films predictable and uninteresting. Therefore our goal was to make so good movies that we would enjoy watching them ourselves. Skiing community warmly welcomed us; in one year the short movies got over 150 000 views online and we were awarded with the 2010 Best Webisode award in the International Freeskiing Film Festival in Annecy, France.
Instead of making an annual full length ski movie published in the fall, we wanted to offer the skiing community quality entertainment during the winter season since there is a clear niche for that. Nipwitz is not about contest summaries or park “training” videos but movie-like footage that is easy to relate into.